Fieldlab Betekeniseconomie (Wicked World 2.0)

What will you learn?

More and more organisations count "positive social impact" among their organisational goals. But how do you achieve it? You will learn how to reduce the negative impact of organisations, and of course how, by doing business differently, they can actually make a positive contribution that makes a truly sustainable impact. In this programme, you gain knowledge about how networks of organisations, people and public parties can create value together ("multiple value"). This requires systems thinking and a new language of value. You will learn how to change the perspective of entrepreneurs and take them through the first small steps to make that change happen. Through transition management and change management, you learn to apply exactly the right knowledge and skills for this. In addition, you learn to take a stand yourself. What do you think is important in this transition? After all, you are tomorrow's professional!

For example, you work on...

Verstegen Spices & Sauces is a company that understands that sustainability is not a buzzword. It puts its money where its mouth is with its numerous sustainability projects. 876 solar panels were installed on Verstegen's roof, its truck fleet is fully CO2-neutral and Verstegen's sheltered workshop employs 92 people with a distance to the labour market. You help companies that are not yet as far along as Verstegen to see how they can make a difference. Close to their own standards and values. You take small steps with the company and work towards a big dream.

Who can take part in this programme?

Bedrijfskunde 
Commerciële Economie: Creative Marketing & Sales 
Commerciële Economie: Marketing of Social Business 
Commerciële Economie: Global Marketing & Sales 
Finance & Control 
Human Resource Management 
International Business - Specialisation Marketing